Operations — The Well

Still Wine as a Cocktail Ingredient: Lower ABV, Lower Pour Cost, Zero Waste 2026-03-01 The global low-ABV cocktail market hit $4.2B in 2024 (8.7% CAGR). 67% of drinkers express interest in wine cocktails. Still wines — white, rosé, red, orange — are emerging as the most cost-efficient modifiers in the bartender's toolkit, delivering complexity at one-third the ingredient cost of spirits.
October vs. March: When Austin Bars Actually Make Their Money 2025-12-22 Austin's on-premise alcohol revenue peaks in October — not March. ACL alone generates $535 million in economic impact, F1 adds another half-billion, and college football fills every weekend in between. SXSW ($381 million) is enormous, but it's a single week competing against October's four-weekend onslaught. We map the full seasonal cycle — from January's Dry Month trough to the triple-stacked fall — and show how Houston, Dallas, and San Antonio follow entirely different calendars.
Super Bowl LIX: What New Orleans 2025 Means for Texas Operators 2025-01-20 Super Bowl LIX was held in New Orleans in February 2025. We revisited the last time the big game came to Houston in 2017 to quantify the revenue impact and build a playbook for future mega-events.