Know your market.
Outsmart your competition.
Built on audited beverage revenue for every licensed venue in Texas. See what any bar actually makes, where you rank, and what's coming next.
Pourcast is the intelligence layer for hospitality.
Nineteen years of audited beverage receipts from 57,000 Texas venues, joined venue by venue to verified menu prices, your own operations data, and the forecast ahead. One screen, and every number opens to its filing.
- venues
- 57,000
- audited beverage revenue
- $126B
- years of filings
- 19
- verified menu prices
- 280,000+
Powered by audited Texas beverage receipts.
The same official source the state uses to collect tax. Every figure is audited and traces to a filing.
Every number opens to its source.
Click any figure on any Pourcast surface to see the audited filing, the verified menu snapshot, or the POS slice it came from. No black-box metrics, no panel estimates.
Four questions. One source of truth.
Each one answers a question every operator already asks. All four run on the same audited receipts and the same forecast engine.
Audited Texas beverage receipts, rankings, and competitive sets for every licensed venue in the state.
Menu price intelligence for Texas restaurants and bars: every item benchmarked against 280,000+ verified menu prices.
Your POS turned into the day’s decisions: prep, orders, labor, kitchen, service, reviews, and sales forecast in one place.
Beverage revenue projected forward for any Texas venue, chain, segment, or region, with live input costs and consumer conditions.
This week's dataset refresh
The latest series refreshed from primary sources. Every row links to its full history, its cadence, and the citation it came from.
Latest research
Reporting built on audited Texas mixed beverage filings and verified menu prices. Published as the data lands.
67 of 68 First Watch Locations in Texas Sold Less Alcohol This Year
First Watch trimmed full-year EBITDA guidance because guests ordered more steak than the model expected. Texas audited filings show the other half of that mix story: same-store alcohol receipts down 14.8% in January through July, with 67 of 68 comparable locations declining, the third consecutive decline for that window.
Birria Was Already Here
A Texas restaurant listed birria at $6.39 in 2007 and called it Jalisco style baby goat soup. Today it appears at 766 Texas venues, roughly one menu in thirteen, at 7.7 percent of our venue base against a 3.7 percent national menu rate. Search interest peaked three years ago. Menu penetration is still climbing, the 17 percent taco premium holds, and everywhere the dish traveled the pricing power did not follow.
Best Taco Chain of 2026, in Month Twenty-Five of the Decline
On August 20, Reviewed named Torchy’s Tacos the best taco chain in the country. In that same month, trailing-twelve-month audited beverage revenue across its Texas system came to $240,664 per selling location, down for twenty-five consecutive months and 34.9% below the February 2023 peak. The Texas market grew 1.5% over the same window.
The Margarita That Saved Taco Cabana Also Shrank It: Forty-Eight Years of Tex-Mex, One $2 Decision
Taco Cabana opened in a dead Dairy Queen in 1978, won a Supreme Court trade-dress case in 1992, and has been sold three times since 2000. Today its food prices with the fast-casual pack and its margarita sits at the 4th percentile of Texas prices. The $2 drive-thru margarita of April 2020 made the chain 4.2% of every audited beverage dollar in the state — and the audited alcohol line has never recovered, down 85% from 2019 while 33 liquor permits went dark in twelve months.
The Statute Nobody Used
At 12:01 a.m. Eastern on August 19, a 50% duty lands on Canadian whisky with no trade-agreement exemption behind it. Crown Royal is fully in scope. On verified Texas menus it pours at a median $7.75, and the number that matters next is how long the distributor lag holds.
Salad and Go’s Texas Leases Just Sold for $3.57 Each
Dutch Bros agreed to pay $2.06 million a door for Salad and Go’s open Arizona and Nevada leases and $50 for the entire closed Texas and Oklahoma bundle. Read against verified Texas menu prices, a commissary built for 500 stores, and the lettuce tape, the Texas number is the honest one.
Anyone can show you a number. Most rest on an anonymous peer set you have no way to check. Pourcast shows the named, audited evidence underneath. The median resolves to the venues that set it. The rank resolves to the dollars behind it.
Ask it anything.
One question, one grounded answer, with the venues and numbers behind it.
Meet the Analyst- “Top 10 venues in Houston by revenue”
- “Beer versus liquor in Austin”
- “Is my margarita underpriced?”
Built for every side of the bar.
Same audited data. Nine ways to put it to work.
Know your rank in your market. Act on it this week.
Track pricing and percentile. Prove your impact.
Benchmark your locations against the market and each other.
Find the top-earning shifts before you take the job.
Walk in with the state's own numbers.
Read demand by trade area.
Find the accounts actually worth your time.
Underwrite on audited revenue, not pro formas.
Pick sites that win on real demand.
From the first five minutes to the whole program.
- 1
Search the market and open any venue.
- 2
Claim your venue and your competitive set builds itself.
- 3
Connect your POS and the operations layer comes alive.
- 4
Add forecasting when you're ready to plan past tonight.
Useful in the first five minutes. Running your whole beverage program by the end of the month.
Start free. Pay when it pays for itself.
Explore the Texas beverage market for free. Upgrade to claim, track, and forecast your venues.
- Venue search & market discovery
- AI Analyst — 10/mo
- Venue search & market discovery
- Claim & monitor your venues (weekly digest)
- Rating & review analytics, YoY & market share
- AI Analyst — 75/mo
- Venue search & market discovery
- Claim & monitor your venues (weekly digest)
- Rating & review analytics, YoY & market share
- Unlimited competitive sets & chain roll-ups
- Menu Analyst + Historical Intelligence
- AI Analyst — 300/mo
- Cost & price backdrop
- Venue search & market discovery
- Claim & monitor your venues (weekly digest)
- Rating & review analytics, YoY & market share
- Unlimited competitive sets & chain roll-ups
- Menu Analyst + Historical Intelligence
- AI Analyst — 500/mo
- Cost & price backdrop
- Revenue forecasting (12-mo, consumer, cost detail)
- Menu Trends, Builder & Adoption
- Site Selection (pin-drop revenue scoring)
- Operations suite (POS, labor, prep, reviews)
- Venue search & market discovery
- Claim & monitor your venues (weekly digest)
- Rating & review analytics, YoY & market share
- Unlimited competitive sets & chain roll-ups
- Menu Analyst + Historical Intelligence
- AI Analyst — Unlimited
- Cost & price backdrop
- Revenue forecasting (12-mo, consumer, cost detail)
- Commodity cost forecasts (46-model ensemble)
- Menu Trends, Builder & Adoption
- Site Selection (pin-drop revenue scoring)
- Operations suite (POS, labor, prep, reviews)
- API access, custom models & dedicated success
Know where you stand. Know what to charge. Know what’s coming.
One venue, one screen, one source of truth.
Questions, answered.
What is Pourcast?
Pourcast is the intelligence layer for hospitality. It joins 19 years of audited Texas beverage revenue across 57,000 venues to 280,000+ verified menu prices, helping restaurants and bars see where they stand, what to charge, and what's coming.
Where does the data come from?
Competitive data comes from audited Texas beverage revenue across 57,000 venues over 19 years. Pricing data comes from a verified corpus of 280,000+ menu prices. Your operations data comes from your own POS and stays private to you.
Who is Pourcast for?
Restaurant and bar operators, multi-unit and chain operators, hospitality consultants, and investors.